brand loyalty
English
editNoun
edit- (business, marketing) The positive feelings towards a brand and dedication to purchase the same product or service repeatedly, regardless of deficiencies, a competitor's actions, or changes in the environment.
Translations
editpositive feelings towards a brand and dedication to purchase from it
|
Further reading
edit- “brand loyalty”, in Lexico, Dictionary.com; Oxford University Press, 2019–2022.