brand loyalty

English

Noun

brand loyalty

1. (business, marketing) The positive feelings towards a brand and dedication to purchase the same product or service repeatedly, regardless of deficiencies, a competitor's actions, or changes in the environment.

Translations

positive feelings towards a brand and dedication to purchase from it

• Finnish: merkkiuskollisuus (fi), brändiuskollisuus (fi)
• French: fidélité à la marque f
• German: Markentreue f
• Italian: fedeltà alla marca f
• Polish: lojalność wobec marki f
• Russian: лояльность к бренду f (lojalʹnostʹ k brendu)

Further reading

• “brand loyalty”, in Lexico, Dictionary.com; Oxford University Press, 2019–2022.