- (Received Pronunciation) IPA(key): /ˈlɒs ˈliːdə(ɹ)/
- (General American) IPA(key): /ˈlɔs ˈlidɚ/
- Rhymes: -iːdə(ɹ)
- Hyphenation: loss lead‧er
- (marketing) An item that is sold at or below cost in an effort to stimulate other profitable sales.
2014 February 22, Karen Stabiner, “Loss leaders on the half shell”, in The New York Times, archived from the original on 9 May 2017:
- Krystof Zizka, a co-owner of the restaurant, says he doesn't make a penny on the oysters, though they are one of the reasons his three-year-old restaurant is so successful. The cheap late-afternoon oyster is to a restaurant what a liter bottle of Coca-Cola is to a supermarket: the loss leader that gets customers in the door, at which point they buy something else at full price.
item sold at or below cost to stimulate sales