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From Middle French persuasion and its source, Latin persuasio, from persuadere, from suadere ‎(to advise, recommend).



persuasion ‎(plural persuasions)

  1. The act of persuading, or trying to do so; the addressing of arguments to someone with the intention of changing their mind or convincing them of a certain point of view, course of action etc. [from 14th c.]
    • 2006, Rachel Morris, "Borderline Catastrophe", Washington Monthly, vol. 38:10:
      With the base unleashed, the White House was unable to broker a compromise, either by persuasion or by pressure.
  2. An argument or other statement intended to influence one's opinions or beliefs; a way of persuading someone. [from 14th c.]
    • 1928, "The New Pictures", Time, 13 Feb 1928:
      Sadie curses, weeps, then, infected by Mr. Hamilton's writhing persuasions, prays and becomes penitent.
  3. A strongly held conviction, opinion or belief. [from 16th c.]
    It is his persuasion that abortion should never be condoned.
  4. One's ability or power to influence someone's opinions or feelings; persuasiveness. [from 16th c.]
  5. A specified religious adherence, a creed; any school of thought or ideology. [from 17th c.]
    • 2009, US Catholic (letter), May 2009:
      As a convert from the Baptist persuasion more than 40 years ago, I still feel like an outsider in the church despite the kindness and acceptance of Catholic friends.
  6. (colloquial) Any group having a specified characteristic or attribute in common. [from 19th c.]
    • 2010, "We don't need gay stereotypes", The Guardian, 6 Feb 2010:
      Social understanding and equality can neither be nurtured through fear, nor intimidation. Surely this goes for people of all sexual persuasions.



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  • IPA(key): /pɛʁ.sɥa.zjɔ̃/


From Latin persuasio, from persuadere, from suadere, "to advise", "to recommend".


persuasion f ‎(plural persuasions)

  1. persuasion

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