Japanese

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Kanji in this term
しょう
Grade: S
どう
Grade: 3
か > が
Grade: 2

Etymology

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衝動 (impulse) +‎ 買い (buying). The kai changes to gai as an instance of rendaku (連濁).

Pronunciation

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Noun

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(しょう)(どう)() (shōdōgai

  1. impulse buying
  2. impulse purchase, impulse buy
    衝動買(しょうどうが)する(ひと)
    shōdōgai o suru hito
    an impulse buyer

Verb

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(しょう)(どう)()する (shōdōgai surutransitive suru (stem (しょう)(どう)() (shōdōgai shi), past (しょう)(どう)()した (shōdōgai shita))

  1. to make an impulse purchase

Conjugation

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References

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  1. ^ Matsumura, Akira, editor (2006), 大辞林 [Daijirin] (in Japanese), Third edition, Tokyo: Sanseidō, →ISBN