Wiktionary

flog

See also: flög

English

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Pronunciation

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Etymology 1

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From Middle English *floggen (suggested by flogge (“hammer, sledge”), from Old English *floggian, a stem variant of Proto-Germanic *flukkōną (“to beat”),[1] itself a secondary zero-grade iterative with unetymological -u-, derived from *flōkaną. The original zero-grade iterative *flakkōną had been misinterpreted as an o-grade. See flack (“to beat”), also as a dialectal noun "a blow, slap". Cognate with Scots flog (“a blow, stripe, flogging”, noun), Scots flog (“thin strip of wood”), Norwegian flak (“a piece torn off, strip”).

Alternatively, a back-formation from flogger, from Low German flogger (“a flail”).

Verb

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flog (third-person singular simple present flogs, present participle flogging, simple past and past participle flogged)

  1. (transitive) To whip or scourge as punishment.
  2. (transitive) To use something to extreme; to abuse.
    • 2002 October 30, Chris Wardrop, “VL idles rough when warm...”, in aus.cars‎[1] (Usenet):
      I did seven laps of Fyshwick with the mechanic today. I was turning lots of heads on the last few, people must of thought I was nuts, flogging the car then stopping, then driving slow then flogging it again.
  3. (transitive, UK, slang) To sell.
    • 2001 January 26, Paul Edwards, “Optus $5/month 5110, T10 and 2288 only 4 days”, in aus.comms.mobile‎[2] (Usenet):
      And then there's my part time job at Telstra Bigpond flogging their cable network for just $67.55/month long term cost, a BARGAIN, and the other part time job flogging Foxtel at something like $50/month.
    • 2007, Dave Lee (jazz musician), Nothing Rhymes with Silver 2‎[3], page 78:
      Flanders was able to flog his piece of land, for which he had originally paid £4,000, to one of the largest gold-mining corporations for something like a couple of million smackers.
  4. (transitive, Australia, New Zealand) To steal something.
  5. (transitive, Australia, New Zealand) To defeat easily or convincingly.
    • 1999 August 16, Mr Ripper, “Nothing to Crow About”, in rec.sport.football.australian‎[4] (Usenet):
      The Swannies got on a real roll over rounds 16/17 & 18 of 1987. In consecutive SCG matches, they flogged the Eags 30.21 to 10.11, followed that with a 36.20 to 11.7 demolition of the Dons and finally a 31.12 to 15.17 thrashing of Richmond.
    • 2001 June 9, Cas., “Eng v Aus 1977”, in aus.sport.cricket‎[5] (Usenet):
      Anyone with cable watch this on ESPN "History of Cricket" last night? Australia got flogged by an innings in the fourth test.
    • 2004 June 5, Greg Vincent }:c{, “POLISER- Roosters v Bulldogs”, in aus.sport.rugby-league‎[6] (Usenet):
      It'll make the Raiders look good. Getting flogged by a team that got flogged by a team that got flogged by the Bulldogs.
  6. (transitive, Australia, agriculture) To overexploit (land), as by overgrazing, overstocking, etc.
    • 2007 February 6, “Suppliers the losers in Coles-Woolworths war”, in The Age:
      The environment is paying dearly as producers flog their land. Sustainable agriculture needs a new generation of energised science and technology-trained farmers
  7. (theater) To beat away charcoal dust etc. using a flogger.
Synonyms
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Derived terms
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Translations
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to sell — see sell,‎ sling
to steal — see steal
to defeat — see defeat

Noun

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flog (plural flogs)

  1. (Australia, informal, derogatory) A contemptible, often arrogant person; a wanker.
    • 2019 June 15, Goya Dmytryshchak, “AFL fan outrage at 'behaviourial awareness officers'”, in The Age‎[7]:
      It follows the ejection of a supporter who allegedly ran towards umpire Mathew Nicholls while calling him a "bald-headed flog" at half-time of the Carlton-Brisbane Lions match last Saturday.

See also

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Etymology 2

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Blend of fake +‎ blog

Noun

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flog (plural flogs)

  1. (Internet slang) A weblog designed to look authentic, but actually developed as part of a commercial marketing strategy to promote some product or service.
    • 2008, Lucas Conley, OBD: Obsessive Branding Disorder:
      Though a handful of viral videos and flogs have captured significant interest, the vast majority hardly register with consumers.
    • 2009, Nico Carpentier, Benjamin De Cleen, Participation and Media Production: Critical Reflections on Content Creation, page 33:
      An element more problematic […] in the move of corporate communications and practices online is the sometimes masked nature of such initiatives, for example through blogola and flogs.
    • 2010, Beata Klimkiewicz, Media Freedom and Pluralism:
      […] hidden advertising and flogs (the use of “personal blogs” for unfair commercial and political purposes), […]
Synonyms
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References

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  1. ^ Kroonen, Guus (2013) Etymological Dictionary of Proto-Germanic (Leiden Indo-European Etymological Dictionary Series; 11), Leiden, Boston: Brill, →ISBN, page 144

Anagrams

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German

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Pronunciation

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Verb

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flog

  1. past of fliegen

Icelandic

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Etymology

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Doublet (showing a-mutation) of flug (“flight; cliff”), from Old Norse flog, flug (“flight; cliff; an illness of the head”), from Proto-Germanic *flugą.

Pronunciation

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Noun

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flog n (genitive singular flogs, nominative plural flog)

  1. (obsolete, poetic) flight (the act of flying)
  2. seizure (sudden attack [of an illness], convulsion, e.g. an epileptic seizure)
  3. seizure (sudden onset of pain)

Declension

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declension of flog
n-s singular plural
indefinite definite indefinite definite
nominative flog flogið flog flogin
accusative flog flogið flog flogin
dative flogi floginu flogum flogunum
genitive flogs flogsins floga floganna
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Norwegian Nynorsk

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Etymology

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From Old Norse flog.

Pronunciation

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Noun

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flog n (definite singular floget, indefinite plural flog, definite plural floga)

  1. a flight (the act of flying)
  2. a steep drop, near vertical cliff

References

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Volapük

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Noun

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flog (nominative plural flogs)

  1. flake

Declension

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declension of flog
singular plural
nominative flog flogs
genitive floga flogas
dative floge floges
accusative flogi flogis
vocative 1 o flog! o flogs!
predicative 2 flogu flogus
  • 1 status as a case is disputed
  • 2 in later, non-classical Volapük only

Welsh

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Pronunciation

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Noun

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flog

  1. Soft mutation of blog.

Mutation

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Welsh mutation
radical soft nasal aspirate
blog flog mlog unchanged
Note: Some of these forms may be hypothetical. Not every possible mutated form of every word actually occurs.
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